Sports channels for restaurant from a single service

Give your customers memorable sports experiences that bring people together and keep them engaged for longer. Feelment is designed for restaurants, bars, hotels, and other businesses that want to show live sports to their customers easily and legally.

With Feelment, you can get Viaplay, MTV Sports, and Ruutu Sport channel packages for commercial use. Manage all broadcasts from a single app without constantly switching between channels.

Explore channel packages Contact us
A laptop displaying the Feelment app, streaming live sports in a restaurant.

Sports bring people together

Live sports give customers a reason to leave the comfort of their homes and come together to share an exciting experience. The atmosphere created by cheering fans and real-time reactions is something that is hard to replicate at home. Because guests often stay until the final whistle, live sports can help increase food and beverage sales while extending customer dwell time.

Popular matches can also attract customers during quieter periods. In addition, sports make it easy to build recurring event concepts around major competitions and leagues. For example, a weekly SM-Liiga Night or Premier League Weekend gives customers a regular reason to return to your venue.

“People come to restaurants on their own, too. If a customer enjoys, say, golf and sees golf playing on the screens, they are likely to stay longer and perhaps order one more drink. That’s when it really works.”
Feltbay Bar & Restaurant logo.
Janne Riihimäki

Entrepreneur, Felt Bay Pub Oy

Who is Feelment's Sports service for?

Feelment is designed for businesses that want to show live sports to their customers. The service is particularly well suited for restaurants, bars, pubs, and hotels, but it can also be used in other customer-facing venues.

To get the most value from the service, choose channel packages based on your customers’ interests. Matches featuring local teams can attract audiences from your area, while major international leagues and competitions can draw customers from a wider region.

Explore our sport content
A TV screen mounted on a restaurant wall displaying a Liiga match streamed through the Feelment app.

Showing sports with Feelment is easy

Easy to manage

No more juggling remote controls or endlessly switching between channels. See all live broadcasts in a single view, then simply select the one you want and press play.
Easy to manage

Multiple broadcasts at once

Show different matches and sports simultaneously so your customers can follow what interests them most. Just choose a broadcast in Feelment and select which screen it should appear on.
Multiple broadcasts at once

All in one service

With Feelment, you get more than just sports. The app also includes background music, karaoke, and digital signage. You can even choose whether your speakers play music or the sports broadcast audio.
All in one service

Technical support

Our support team is available by phone every day from 9 AM to 11 PM. We’re here to help with both Feelment-related questions and technical issues.
Technical support

Technology that works match after match

Feelment’s sports service runs through an application installed on a Windows computer. The computer can be connected to a TV using an HDMI cable or wirelessly with Google TV. You can use your own computer or get a suitable device from us through our device service.

If displaying content on your screens is challenging, our Blackbox service offers a simple alternative. Blackbox is a compact, pre-configured computer that can be installed behind a TV or in a technical room. All broadcasts can then be managed remotely through the My Feelment portal, making day-to-day operation effortless.

Book a free demo

Olli Aska.
Schedule a meeting

Remote meeting via Microsoft Teams.

Schedule a meeting

 

Choose the right sports channels for your business

Different customers follow different sports, leagues, and competitions. With Feelment, you can choose a single channel package or combine multiple packages to create the sports offering that best suits your business and your customers’ interests.

How to choose sports channels for your business?

When selecting the right channel package, start by considering your customers’ interests. Find out which sports, leagues, and teams they follow, and what kind of events they would like to watch at your venue.

A single channel package may be enough if your customers are primarily interested in one specific sport or competition. If you want to cater to a broader audience and show multiple events simultaneously, you can combine Viaplay, MTV Sports, and Ruutu Sport packages to create a more comprehensive sports offering.

Before making your decision, it’s worth reviewing the current sports lineup, as broadcasting rights and channel package contents may change from season to season.

Get help choosing the right package

Pre-made ads all in one package

Let your customers know about upcoming sports events in advance so they can plan to watch them at your venue. You can promote upcoming matches on your website, social media and in-venue screens.

Feelment provides ready-made marketing materials for each channel package. With the free Advertising service, you can also display match schedules, special offers, and other timely messages on your venue’s TV screens.

Explore advertising Visit the Material Bank
Person using the Advertisement service.

Turn sports into an event at your venue

Create memorable match nights that give customers a reason to come back. Enhance the viewing experience with themed food and drink offers, and make sure the broadcast is clearly visible and audible throughout your venue. When your staff are also familiar with the evening’s schedule and key fixtures, running a successful watch party becomes effortless.

Read our match night guide
Restaurant interior with a television mounted on the wall, showing a live football match.

Start showing live sports

Want to see how sports broadcasting works with Feelment? You can try our streaming technology using free-to-air channels or book a remote demo with our team.

We’ll help you choose the right channel packages based on your customers’ favorite sports and recommend a hardware setup that fits your business.

Try the streaming technology Book free demo Contact us

Got the right licences?

Showing live sports in a restaurant requires a channel package licensed for commercial use. Consumer streaming services and TV subscriptions are not permitted for showing broadcasts to customers.

The Viaplay, MTV Sports, and Ruutu Sport packages available through Feelment are licensed for public viewing. In addition, your business must have the appropriate music licence, as television broadcasts contain copyrighted music.

Sports articles

How do you host a successful watch party in a restaurant? What kind of technology is required to show live sports broadcasts? Explore our blog for practical tips and ideas on bringing live sports to your venue.

2026 FIFA World Cup: A Guide for Restaurants Showing the Games
People cheering for a football match.
Sport

2026 FIFA World Cup: A Guide for Restaurants Showing the Games

May 26, 2026, 3:03:35 PM 4 min read
Ice Hockey World Championship 2026 – info package for restaurants
Two ice hockey sticks and a puck on the ice, photographed up close
Sport

Ice Hockey World Championship 2026 – info package for restaurants

Mar 30, 2026, 4:02:44 PM 4 min read
Saariselkä Panimo – a local pub full of stories worth sharing
The interior of the restaurant. Wooden materials, warm lighting and wooden benches and chairs.
Sport

Saariselkä Panimo – a local pub full of stories worth sharing

Mar 9, 2026, 11:44:16 AM 7 min read

Frequently asked questions

What licences are required to show sports in a restaurant?

You need a channel package intended for public viewing, as well as the appropriate music licence. Consumer TV channel and streaming subscriptions cannot be used to show broadcasts to customers.

Can I show multiple matches at the same time?

Yes. With Feelment, you can show different sports broadcasts simultaneously on your venue’s TV screens and manage them from a single device. For more information and assistance with your technical setup, contact our technical support team.

What equipment is required to show sports?

You need a Windows computer, a working internet connection, and a way to connect the computer to your TV. The video connection can be set up using an HDMI cable or wirelessly with the Feelment TV app and Google TV.

You can stream sports using your own computer or get the required device through our device service. If setting up a video connection is challenging, you can use our Blackbox service, a modern alternative to a traditional set-top box.

What kind of internet connection do I need for streaming sports?

We always recommend using a wired internet connection (Ethernet), as interruptions in your internet connection can also cause interruptions in the sports broadcast.

To ensure smooth streaming, your network should provide a minimum speed of 10 Mbps per broadcast. If you are showing multiple sports broadcasts simultaneously, each broadcast requires at least 10 Mbps of available bandwidth.

Can Feelment help with planning the technical setup?

Yes. Feelment’s technical support team can help with questions related to hardware, connectivity, and using the service. Support is available every day of the year from 9 AM to 11 PM.

Man wearing a beanie and a sweater, holding a tablet displaying the text “Feelment Support” on the screen.

Phone support every day of the year

You can call us every day of the year from 9 AM to 11 PM. We’ll help you with any technical issues as well as any questions related to using Feelment.

Finnish service

Feelment is a Finnish family-owned company trusted by more than 2500 restaurants, hotels, and bars across Finland.

Map of Finland with the locations of Feelment’s offices in Pello and Helsinki marked.