How to showcase sports in a restaurant? - Tips on technology

In this blog series, we share tips on showcasing sports in a restaurant. Displaying sports requires consideration of several factors and seamless collaboration. In the first part of the series, we delved into the importance of planning and enhancing customer experience. In this installment, we dive into the world of technology and explore various ways to showcase sports in a restaurant.

Mastering the Technology.

The range of channel packages has grown significantly, and the rights to broadcast matches are distributed among several different operators. Acquiring all channel packages often proves costly for restaurants. Simultaneously, the corners are filled with cables, set-top boxes, and computers. As the season changes and customer gaming preferences are fulfilled, the wires get tangled even with less equipment. Instead of giving up on showcasing sports altogether, take a moment to consider how you display it.

Set-top boxes vs. computers

There are various ways to showcase sports, some requiring more technology than others. Smart TVs have made it easier for consumers to acquire channel packages, but these services are not targeted for business use. Many service providers, such as operators, enable the playback of channel packages through TV cards, which require additional devices like set-top boxes to function.

The popularity of set-top boxes is closely linked to their reliability, as poor image quality and broadcast interruptions are undesirable features. It is understandable that these challenges may raise concerns when considering broadcasting through a computer. However, the development of internet connections has been significant in recent years, and today's network connections are fast and high-quality.

Thanks to stable modern internet, the grainy and choppy broadcasts caused by weak connections are a thing of the past, making broadcasting from a computer a very viable option.

Computers and tablets have brought professional features and user convenience. On the other hand, set-top boxes require a lot of technology and additional devices, as they are not designed for professional use. Displaying a single channel package through a set-top box, therefore, involves multiple equipment purchases and base fees, whereas broadcasting through a computer can be as simple as using a single program.

Showcasing sports through Feelment

Taking into account the needs of the restaurateur is of paramount importance, as spending working hours battling with technology is not beneficial for anyone. For this reason, we set out to develop an easy-to-use solution for showcasing sports in restaurants. Through Feelment, you can display all sports content with a single device simultaneously, even without wiring. The user-friendly interface and always available match recordings enable a focus on customer service. With Chromecast support, showcasing sports wirelessly is achieved by simply connecting Chromecast to the TV and starting the broadcast from Feelment.

Modernity also allows for continuous service development without the need for new equipment. And best of all – you don't have to remember everything yourself. When Feelment updates, so does your restaurant. Just choose the necessary channel packages according to your customers' preferences, and the games can begin! For more information and pricing, click here.

Utilize the Digital Signage advertising service as well!

Broadcasting ads on the restaurant screens is an easy way to enhance the overall experience of showcasing sports. Screens can display advertisements for upcoming sports schedules or information about which match is about to begin on a specific screen. Digital ads also allow you to inform customers about current matters, such as the restaurant's opening hours or pricing.

The convenience is crowned by the ability to make sudden changes to ads; you can remove or add ads quickly as needed. Leveraging a high-quality advertising service is the key to clear and effective customer communication, leading to better sales. Therefore, it's worth taking full advantage of the versatility of technology, as it brings comfort to both sides of the bar counter. That's exactly what sports enthusiasts expect from a restaurant! Learn more about Feelment's Digital Signage service by clicking here.

Did you know: Publicly broadcasting television programs requires a music license, as television serves as a source of background music. Background music licenses also cover the music heard on television, so no separate license is needed in addition to this.