Attract more customers by showing sports on Viaplay
Why get Viaplay for your restaurant?
Live sports is one of the most effective ways to attract more customers and increase sales in a restaurant. With Viaplay, you can:
Attract new customers
Popular matches and events draw customers to choose your venue. Viaplay’s sports offering is also a great way to boost business during quieter days and times.
Extend customer dwell time
Live sports on screen encourage customers to stay longer and order another round.
Stand out from the competition
A strong sports offering helps you stand out. With Viaplay from Feelment, you can show sports legally for business use.
Four reasons to get Viaplay for business from Feelment
Easy to manage
Technical Support
Ready-made marketing materials
All entertainment in one package
What sports can you show with Viaplay?
Viaplay offers a wide range of sports content for restaurants, sports bars, pubs, and hotels across Finland.
Premier League
The English Premier League is one of the most watched and highest-quality football leagues in the world. Viaplay broadcasts all 380 matches of the season live. A large number of matches are also shown on the Viaplay Sports channels with Finnish commentary. The 2026–2027 Premier League season kicks off on 21 August 2026.
Formula 1®
Show all races of the Formula 1 season live, with studio coverage and Finnish commentary, on Viaplay or the Viaplay Sports channels.
Viaplay is once again right at the heart of every twist and turn of the Formula 1 season. Expert studio coverage of both qualifying sessions and races will be broadcast on Viaplay’s channels throughout the entire season.
NHL
One of the most anticipated events of the autumn, the start of the NHL season, arrives in late September 2026. Viaplay will exclusively broadcast at least 900 NHL regular-season games, the majority of the playoff games, and every game from the Conference Finals and the Stanley Cup Final series.
Not to forget these as well:
Viaplay - sports coverage for the 2026-2027 season
- English Premier League
- German Bundesliga
- UEFA Europa League
- UEFA Conference League
- EFL Championship
- EFL League One and League Two
- FA Cup
- EFL Cup
- 2nd Bundesliga
- Ligue 1
- Damallsvenskan
- NHL
- CHL
- IIHF World Championship
- Formula 1
- Formula 2
- Formula 3
- MotoGP
- Moto2
- Moto3
- Ferrari Challenge Europe
- IndyCar
- Cross-Country Skiing World Cup
- Nordic Combined World Cup
- Ski Jumping World Cup
- Alpine Skiing World Cup
- Snowboarding World Cup
- Freestyle Skiing World Cup
- US Open
- The Open Championship
- PGA Championship
- Ryder Cup
- DP World Tour
- LPGA Tour
- LIV Golf
- UFC
- PDC Darts
- IHF Men's Handball World Championship
- EHF European Handball Championship
- Snooker & Pool
Book a free demo
Book a suitable time in your calendar for a approximately 30-minute presentation, which will be held remotely.
Order Viaplay Sports
Feelment Sales
+358 29 1234 123
business days 9AM – 4PM
myynti@feelment.com
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Frequently asked questions
Viaplay Sports is suitable for all businesses that want to show world-class live sports to their customers. It is especially well suited for restaurants, bars and pubs, hotels and fitness centers. In practice, it’s a great fit for any business looking to enhance the customer experience with live sports.
Customer capacity refers to the maximum number of people who can view the TV screens at the same time. It is not based on average customer numbers, but on how many people can potentially see the broadcasts simultaneously in your venue. In most cases, the customer capacity matches the number of seats defined in your alcohol license. If you’re unsure about the correct number, we’re happy to help you determine it. 😊
You can display Viaplay Sports channels (Viaplay 1 Urheilu, Viaplay 2 Urheilu, Viaplay 3 Urheilu) using the Feelment app. You will need:
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a Windows computer (e.g. behind the bar)
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an internet connection (recommended: wired Ethernet)
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a connection to your TVs (cable or wireless)
Alternatively, you can order our Blackbox service, which works as a modern set-top box.
If you want to show the same broadcast on several TVs, you will need an HDMI matrix or splitter to keep the streams synchronized.
For cable runs longer than 10 meters, an active HDMI cable is required. For more information or assistance, feel free to contact our phone support.
Yes, you can. However, we primarily recommend cabling or the Blackbox service, as they provide the best picture quality and reliability. To stream wirelessly via the Feelment app, you’ll need a TV with Google TV. You can also use the official Viaplay TV app, which is especially suitable for smaller spaces or additional screens.
With the Feelment app, you can display Viaplay Sports channel broadcasts.
These channels include all major sports events. However, some smaller matches and niche content may only be available via the Viaplay streaming service.
If you want access to the full content library, we’ll provide you with login credentials for the Viaplay app and website.
ℹ️ Note: Viaplay Sports channels were previously known as V sport. The name changed on August 12, 2025.
Viaplay Sports channels:
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Live TV channels with selected broadcasts
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Available through the Feelment app
Viaplay streaming service:
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Full sports catalog
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Accessible via the Viaplay app or website
Together, they provide a complete solution for your restaurant.
Viaplay Sports channels cover the main live broadcasts. If you want the full sports selection we will provide you with access to the Viaplay streaming service. You can then watch content via the Viaplay app or viaplay.com.
Absolutely! We support you throughout the entire process. We can help with choosing the right equipment, installation, setup and onboarding.
📞 Call us at +358 29 1234 122
🕘 Available every day from 9 AM to 11 PM
Explore other sports channel packages
Get access to all sports channel packages through us, so you can showcase the best live sports experiences to your customers.
MTV Sports
