Attract more customers by showing sports on Viaplay
Why get Viaplay for your restaurant?
Live sports is one of the most effective ways to attract more customers and increase sales in a restaurant. With Viaplay, you can:
Attract new customers
Popular matches and events draw customers to choose your venue. Viaplay’s sports offering is also a great way to boost business during quieter days and times.
Extend customer dwell time
Live sports on screen encourage customers to stay longer and order another round.
Stand out from the competition
A strong sports offering helps you stand out. With Viaplay from Feelment, you can show sports legally for business use.
Four reasons to get Viaplay for business from Feelment
Easy to manage
Technical Support
Ready-made marketing materials
All entertainment in one package
What sports can you show with Viaplay?
Viaplay offers a wide range of sports content for restaurants, sports bars, pubs, and hotels across Finland.
Formula 1®
Show all races of the Formula 1 season live, with studio coverage and Finnish commentary, on Viaplay or the Viaplay Sports channels.
Viaplay is once again right at the heart of every twist and turn of the Formula 1 season. Expert studio coverage of both qualifying sessions and races will be broadcast on Viaplay’s channels throughout the entire season.
NHL
Show your customers every NHL game on Viaplay. Viaplay’s NHL coverage includes weekly prime-time studio broadcasts with expert analysis. The NHL 2025/26 season finals continue until June 23.
Darts
Entertain your customers with exciting darts matches that suit any bar or restaurant. An easy-to-follow, thrilling sport that keeps your customers glued to their seats. The summer season features, among others, the highly anticipated World Cup of Darts, US Darts Masters, and European Darts Open.
Not to forget these as well:
Viaplay - sports coverage for the 2025-2026 season
- Premier League
- Bundesliga
- UEFA Europa League
- UEFA Conference League
- Football League Cup
- Damallsvenskan
- Top Division and Second Tier
- EFL Championship and 2nd Bundesliga
- Ligue 1
- NHL
- CHL
- IIHF World Championship
- Formula 1
- MotoGP
- Formula 2 and 3
- Moto2 and Moto3
- Indycar
- Cross-Country Skiing World Cup
- Nordic Combined World Cup
- Ski Jumping World Cup
- Alpine Skiing World Cup
- Snowboarding World Cup
- Freestyle Skiing World Cup
- FIS Nordic World Ski Championships
- FIS Freestyle, Snowboarding & Freeski World Championships
- Alpine World Ski Championships
- Finnish Cross-Country Skiing Cup and National Championships
- Darts World Championship
- Premier League Darts
- Grand Slam of Darts
- UFC
- Three Major Golf Championships, DP World Tour (European Tour), LPGA Tour and Ryder Cup
- EuroLeague Basketball
Book a free demo
Book a suitable time in your calendar for a approximately 30-minute presentation, which will be held remotely.
Order Viaplay Sports
Feelment Sales
+358 29 1234 123
business days 9AM – 4PM
myynti@feelment.com
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Frequently asked questions
Viaplay Sports is suitable for all businesses that want to show world-class live sports to their customers. It is especially well suited for restaurants, bars and pubs, hotels and fitness centers. In practice, it’s a great fit for any business looking to enhance the customer experience with live sports.
Customer capacity refers to the maximum number of people who can view the TV screens at the same time. It is not based on average customer numbers, but on how many people can potentially see the broadcasts simultaneously in your venue. In most cases, the customer capacity matches the number of seats defined in your alcohol license. If you’re unsure about the correct number, we’re happy to help you determine it. 😊
You can display Viaplay Sports channels (Viaplay 1 Urheilu, Viaplay 2 Urheilu, Viaplay 3 Urheilu) using the Feelment app. You will need:
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a Windows computer (e.g. behind the bar)
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an internet connection (recommended: wired Ethernet)
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a connection to your TVs (cable or wireless)
Alternatively, you can order our Blackbox service, which works as a modern set-top box.
If you want to show the same broadcast on several TVs, you will need an HDMI matrix or splitter to keep the streams synchronized.
For cable runs longer than 10 meters, an active HDMI cable is required. For more information or assistance, feel free to contact our phone support.
Yes, you can. However, we primarily recommend cabling or the Blackbox service, as they provide the best picture quality and reliability. To stream wirelessly via the Feelment app, you’ll need a TV with Google TV. You can also use the official Viaplay TV app, which is especially suitable for smaller spaces or additional screens.
With the Feelment app, you can display Viaplay Sports channel broadcasts.
These channels include all major sports events. However, some smaller matches and niche content may only be available via the Viaplay streaming service.
If you want access to the full content library, we’ll provide you with login credentials for the Viaplay app and website.
ℹ️ Note: Viaplay Sports channels were previously known as V sport. The name changed on August 12, 2025.
Viaplay Sports channels:
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Live TV channels with selected broadcasts
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Available through the Feelment app
Viaplay streaming service:
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Full sports catalog
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Accessible via the Viaplay app or website
Together, they provide a complete solution for your restaurant.
Viaplay Sports channels cover the main live broadcasts. If you want the full sports selection we will provide you with access to the Viaplay streaming service. You can then watch content via the Viaplay app or viaplay.com.
Absolutely! We support you throughout the entire process. We can help with choosing the right equipment, installation, setup and onboarding.
📞 Call us at +358 29 1234 122
🕘 Available every day from 9 AM to 11 PM
Explore other sports channel packages
Get access to all sports channel packages through us, so you can showcase the best live sports experiences to your customers.
MTV Sports
