Sailor's Bar & Grill - A seaman's pub full of atmosphere and sports.

Tampere is renowned for its sporting experiences, and the newly opened Nokia Arena in 2021 has only added to that reputation. As the calendar turns to May, the city streets will once again be filled with sports enthusiasts as the Ice Hockey World Championships kick off on May 12, 2023.

There's excitement and hustle also at Sailor’s Bar & Grill located near the Nokia Arena. In this popular sailor's pub, patrons can watch live Ice Hockey World Championship broadcasts on the TV screens while enjoying the delights from the grill and the bar. For showcasing the matches, Sailor’s Bar & Grill relies on the collaboration between Feelment and MTV, providing the Ice Hockey World Championship event package. But how have the local sailors embraced the sports fever?

Sailor stories seasoned with a touch of ice hockey

While navigating the world's waves, one experiences and sees a variety of things. Sailor’s Bar & Grill's Captain Sami Vaahtikari knows this well, having combined his career in the maritime and restaurant industries in the tavern in Tampere. Whether it's the helm or the beer tap, Sami has a firm grip on both: 'I've been working at sea for over a decade; Sailor’s Bar & Grill's story and name are rooted in that.'

The tavern's highly praised drink and food menu offer a chance to embark on a flavor journey – the grill delights come with a twist from around the world, and the beverage selection has a special emphasis on rum. The stories and memories from around the world come even closer when the Ice Hockey World Championships bring fresh international vibes. Sports have been warmly welcomed in the sailor's pub, as customers expect to watch the Ice Hockey World Championship even outside the Nokia Arena. 'The city breathes and lives hockey all spring,' summarizes Sami.

There are also many sports tourists in town, and not everyone goes to the arena but finds their way to the restaurant. According to Sami, this year is expected to bring even more tourists than last year, as travel has finally started to return to normal after the aftermath of the pandemic. Sailor's Bar & Grill is a comfortably welcoming pub with good service where everyone is welcome.

An easy way to showcase the Ice Hockey World Championship

For the second consecutive year, Sailor’s Bar & Grill will be tuning into the Ice Hockey World Championships through the Feelment application. The month-long event package has been an excellent choice, especially for the Ice Hockey World Championship, where it's crucial not to commit to a sports channel package for an extended period. The already in-use Feelment system also supported the decision-making process.

However, the bar's TV screens won't go dark after the Ice Hockey World Championship, as dynamic visuals throughout the year will be displayed on the walls through Feelment's other services. TV free-to-air channels showcase sports, and with the Digital Signage service, advertisements are shown. 'The TV aspect is almost in the most active role for us when it comes to using Feelment,' Sami says. Adding to the ambiance, of course, is the background music – navigating through the sounds of blues and rock, from classics to the present day.

Q&A - Sailor's Bar & Grill answers questions

What kind of delights can one indulge in at your place?

On the food front, the defining factor is traditional grill fare, but we also offer flavors from around the world, such as Fish n Chips and rotating specialties. In addition to the food, we emphasize quality pub drinks, especially rums. Our most popular dish is the sausage and potatoes, paired with the German König Pils beer

Where have we excelled with Feelment in particular?

Feelment as a service is comprehensive and fulfills the media needs of a small pub. The good thing about the service is that you can schedule music based on the time of day, and marketing is also easily managed through the application. The playlists have everything needed, and you can also create your own through Spotify. If you want an easier solution for background music, consider Feelment as a great option.