Iina Huikari

Iina’s path to Feelment started in a fun way while she was studying marketing: “I wanted a job in my field, and a friend reminded me of the school’s job board. The first listing I saw there was Feelment’s.” The job interview with Olli and Valtteri has stuck in her memory: “I was sweating in my chair and had no idea how it went, but here I am.”

Iina’s work is full of variety and fast-paced tasks; sometimes she’s creating a customer story, other times dangling from a lamp in the Helsinki office to get the perfect shot for the Feelment app. “Most of my work time goes into running marketing campaigns — newsletters, blogs, and the website.”

Iina has a “everything can be done” attitude and plenty of willingness to jump in. When making customer stories, she often finds herself in unexpected situations, like singing karaoke for a complete stranger at a birthday party or in front of Japanese TV media. She’s flexible with her karaoke repertoire: “I try to sing a different song each time because variety keeps it fresh.”

Iina’s special skill is automating tasks so no one has to remember anything by heart — though she herself remembers almost everything, sometimes too well. Her favorite Feelment feature is playing multiple playlists at once — usually, you’ll hear Fika Paus and Chill Indie A La Carte blasting through the speakers.

Fun fact: When you play music on Feelment, Iina’s voice is the first one you’ll hear!

Hobbies?

Collecting unfinished craft projects, painting, spotting typos, and road rage.

A funny work blunder that stuck with you?

I accidentally sent a webinar invite for “Marketing of Strong Alcoholic Beverages in Restaurants” to churches, community colleges, and pharmacies. Feedback came pretty quickly: apparently, that wasn’t quite the right audience. I’ll never forget when Juulianna from customer service called me and asked, “Who did you send this to?!”

Life motto?

Things could always be worse.